Yes That's right. InnerSelf is celebrating 30+ years. My goodness the years go fast when you're having fun.

The first ten years InnerSelf was a print magazine, first only in South Florida before going national. Then in 1996, InnerSelf went from print to digital on the internet and a much larger audience. We chose the butterfly for this celebration graphic in memory of the first online logo which incorporated a butterfly sitting atop the end of the word InnerSelf.

InnerSelf's Purpose

For thirty years, InnerSelf's purpose has been to enliven, enlighten, inspire, and inform, as our slogan says, with "New Attitudes - New Possibilities". It is our goal to help readers create those new possibilities in their life, with their family and in the world around all of us. InnerSelf was never about profits but about helping people change their lives. And yes, we do want to change the world... one person at a time.

Number of Lives Touched

Since going online, InnerSelf has had over 100 million visitors and 300 million page views. It has sent over 50 million newsletter and Daily Inspiration emails. And speaking of The Daily Inspiration, it has been editor Marie T. Russell's last task of the evening for the last 20 years to inspire InnerSelf's readers by preparing the Daily Inspiration. Subscribers find it in their inbox the next morning to start their day on a positive note. Marie's goal is to reach each reader personally each day, and judging from subscriber feedback, this is often the case.